MARK ZELIS // hybird marketing consultant


The Process of Web Design

Right and Left Brain

Web design is both an art and a science. The goal is to create a great looking website while still making sure that website visitors can find the information they are looking for. Working with you to understand your target audience, I will create a web design that accomplishes both goals.

A professional design mixed with user-centered goals is my focus.

It's Your Company, It's Your Website

As I work on your website, I always keep in mind that this is your website, not ours. I want it to be something you are absolutely proud of and show off to all your colleagues, customers and commpetitors. You will get my professional opinion and expertise, but never an ego that will only do what it wants to do.

Getting the Project Details

The most efficient way for me to get a website done is to understand who you are. Every project begins with a thorough discussion about every detail of your expectations for your web presence. The initial consultation will give me a clear road map of your needs and goals.

Understanding the Audience

Who your website is intended for is a key factor in how it is designed. If you are targeting an older audience, larger fonts, simple graphics, and ease-of-use are some of the design elements I would incorporate. A flashy website with constantly moving objects confuses users who are trying to gather information about you and your business quickly. I aim to get a clear understanding of your audience and put together a website that will give them what they want.

Having a Goal

Every website needs to serve a function beyond looking pretty. If you are selling products, you’re goal is to get users to purchase your items. If you are providing services, you’re goal is to get people to contact you.