January 30, 2026

The ROI of Better Benefits

Why digital benefits experiences are becoming a growth lever for TPAs

Employers are investing more in wellness. But without connected, digital benefits experiences, much of that investment goes unrealized.

Man smiling - digital benefits experiences are becoming a growth lever for TPAs

What the data shows

  • 70% of members would pay $10 per month for seamless digital access
  • 81% of employers report clear ROI from consolidation and modernization
  • 63% of employers say transparency tools are essential to value

Turns out, when benefits are easy to understand and access, engagement increases. And when engagement increases, ROI follows.

What this means for TPAs

Wellness is no longer a nice-to-have. It’s a way to strengthen employer relationships, increase engagement and support long-term growth.

Explore how to guide members to better outcomes with our healthcare mobile app, Zelis Mobile Member Connect.